When it comes to ordering flowers for a special friend or family member, you want to make sure you are getting the best quality and quantity of flowers. You can do this by finding a local florist and avoiding order gatherers.
How much do you really know about where your flowers come from? The answer might shock you.
Bigger companies such as 1-800-Flowers, ProFlowers, or FTD.com actually gather orders for a fee, which they then turn around a contract out with a local florist. This means that some of that fee is just for them to handle your transaction which adds to the cost of what a customer is actually paying for their flowers.
Additionally when ordering from national order gathering sites, there is not always a guarantee that the arrangement that was purchased will be the same one that arrives. Often times the arrangement chosen online may not be available locally, so they instruct the florist to fill the order as closely as possible. This may mean that the arrangement is smaller or contains less expensive flowers that what the customer originally paid for.
While there is a time and place for those companies, as long as you are not seeking last-minute help, or you need to consolidate billing for multiple locations, you are better off finding a local florist in the area you are sending to and calling them directly. Chances are you will get a larger arrangement and better customer service than you will receive from the larger order gathering companies.
In addition to achieving a more impressive return on your money spent, and an improved customer service experience, buying locally also has benefits for the larger community. Supporting a local florist can help support the community where your loved one lives.
When buying local, according to an article from Time Magazine “those purchases are twice as efficient in terms of keeping the local economy alive,” and Huffington Post “[that purchase] generates 70 percent more local economic activity per square foot than big box retail.”
So save money, get what you paid for, enjoy better customer service and improve the local economy where your loved ones live. Buy your flowers locally and you will be much more satisfied with your purchase.
For more information, or to order the perfect arrangement for your friend or family member, please contact us.